A new approach

Infront’s marketing approach is resulting in many new business wins, particularly in Asia and specifically in China, where the group now handles both the National League and the national teams in China’s two top sports – football and basketball.

Such an in-depth and synergistic approach to marketing is bringing the group benefits in other areas and other sports, including skiing, ice hockey and handball. Recent acquisitions of companies in the Nordic region and Austria have strengthened Infront’s position in these sports, as well as leading to greater closeness to companies based in these regions and understanding what they want to achieve.

Infront sees "shared objectives" as key to future success and offers its flair and expertise to rights holders, who will always need fresh thinking and innovative ideas.

Individual marketing projects are detailed under Marketing Rights