Beijing, China, 22 January 2007 – Sohu.com, China’s premier online brand, was today announced as the exclusive website and wireless partner of Team China Football. Sohu in partnership with Infront China will develop the official website (http://www.teamchina.com.cn), and offer a range of Team China related exclusive content and services to fans in the run-up to the FIFA Women's World Cup 2007, the 2007 Asian Cup and the Beijing 2008 Olympic Games. The agreement runs for two years until the end of 2008.

The new Team China official website will bring online communication around the seven national football teams to the next level, and will feature in-depth coverage of not just Team related news but also original and exciting behind the scenes stories. A dedicated Sohu reporting team will accompany Team China over the next few years as they prepare for the major football tournaments, ensuring first-hand information is made available to Team China supporters.

 

The official website offers live match streaming, video clips, an online Team China fan club, prize give-aways, player blogs, mobile content and a wealth of up-to-date stats on matches and training. Sohu reporters will accompany the men’s Olympic Team on their high-profile tour of France and cover in-depth the training camp at Chelsea FC.

 

CFA General Secretary Xie Yalong said: “With the FIFA Women’s World Cup and Asian Cup, 2007 is an important year for the Teams’ preparation for next year’s Olympic Games. We are happy to have an ideal partner in Sohu to strengthen our fan community.”

 

Charles Zhang, Sohu’s Chairman of the Board of Directors and Chief Executive Officer, said: “2007 is a decisive year for Team China in the preparation for the Beijing 2008 Olympic Games. Sohu is greatly honoured to become the exclusive Internet and Wireless partner of Team China, and has a great responsibility at this crucial moment. Relying on the most advanced technological platform, Sohu will provide fans with the latest information of Team China and help build up the most extensive fan club to witness the development of Chinese national football.”

 

Paul Wong, Manager Director of Infront China, said: "We are convinced that Sohu’s cutting edge interactive services will support Infront’s efforts in raising the profile of Chinese football and will become the focal point for the worldwide Team China fan community.”

 

About Sohu.com
Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines. Sohu also offers wireless value-added services such as news, information, music, ring tone and picture content sent over mobile phones. Sohu is also the official sponsor of Internet Content Service for the Beijing 2008 Olympic Games.
For more information, please see http://corp.sohu.com/companyprofile-en.shtml.

 

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For further information please contact:

 

Joerg Polzer 
Manager, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press@infrontsports.com
www.infrontsports.com