24.09.04 -- Infront Sports & Media has reached an exclusive 'gatekeeper' agreement for the television rights of the 2006 FIFA World Cup™ with RTBF – the public, free to air broadcaster for French speaking Belgium</ST1:COUNTRY-REGION></ST1:PLACE>.

Zug, Switzerland, 24 September 2004 - Infront Sports & Media has reached an exclusive agreement for the television rights of the 2006 FIFA World Cup™ for the territory defined as French speaking Belgium.  The agreement is with RTBF – the public, free to air broadcaster for French speaking Belgium and it is an exclusive 'gatekeeper' deal.

The announcement of the RTBF agreement means that the whole of Belgium is now contracted.  In June, Infront reached agreement with two commercial free-to-air broadcasters – VTM of the VMMa Group and VT4 of the SBS Group – for the Flemish speaking rights.

The majority of the European agreements for the broadcast of the 2006 FIFA World Cup™ are now in place, with recent announcements of deals with ARD/ZDF in Germany, as well as with RTL for a defined package of live rights; HRT for Croatia; the Swiss Broadcasting Corporation – SRG SSR idée suisse - for the Swiss broadcasting rights; NOS for Holland; EESTI Television for Estonia; the Romanian Television Corporation (TVR) and Hellenic Broadcasting Corporation SA (ERT) for Greece.

"Coverage in Europe will be excellent," said Oliver Seibert, an Executive Director of Infront. "We expect interest in the event to reach very high levels in Belgium, given the favourable time zone, the fact that it is close to the host country and now with a total of three networks providing extensive coverage of the event. We are delighted with the RTBF deal, which will ensure the maximum French speaking audience for the 2006 FIFA World Cup™."
 
For further information, please contact:
John Kristick
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax. +41-41-723-1516
info@infrontsports.com