Zug, Switzerland, 10 February 2006 – For the first time in its 76 year history, the FIFA World Cup™ will be broadcast live on mobile phones. Infront Sports & Media has signed an exclusive agreement with mobile network operator Swisscom Mobile for mobile broadcast rights covering all 64 matches of the 2006 FIFA World Cup™ for the territory of Switzerland.
 
Swisscom Mobile is entitled to offer live and/or delayed streaming transmissions of all games to its customers. The transmission is possible over telecommunications networks (e.g. GSM/UMTS) and over digital mobile broadcast systems employing DVB-H or DMB transmission standards.
 
Swisscom Mobile have also acquired the exclusive rights to transmit near-live and/or delayed video clips of key match footage such as goals via mobile networks to mobile phones. These rights also include access to archive video material of the 2002 FIFA World Cup™.
 
Oliver Seibert, an Executive Director of Infront, said: "The agreement with Swisscom is another 'first' in history of FIFA World Cup™ broadcasting. The fans in Switzerland will be able to enjoy an unprecedented variety of live viewing options delivered through multiple distribution windows."
 
Swisscom Mobile is the leading Swiss mobile communications provider with the best national network coverage. Swisscom Mobile AG belongs to the Swisscom Group at a share of 75% and to the Vodafone Group at 25%. The company provides its four million customers a first class network, outstanding service and excellent offers.
 
For further information, please contact:
Jörg Polzer
Infront Sports & Media AG
Tel. +41-41-723-15 15
Fax +41-41-723-15 16
info@infrontsports.com