Zug, Switzerland, 14 December 2007 – Infront Sports & Media, the leading sports marketing agency in winter sports, becomes the exclusive marketing partner of Swiss-Ski, the Swiss Ski Federation, including all FIS Alpine World Cups and the FIS World Cup Ski Jumping in Switzerland. Through this agreement, Infront extends its media rights portfolio of the Swiss-Ski events with rights in the areas of sponsorship and advertising.  

The partnership of Infront and Swiss-Ski is not only covering the existing Swiss FIS World Cups in Adelboden, Wengen and St. Moritz as well as the Ski Jumping World Cup in Engelberg, but also the FIS World Cup event in Crans Montana, that will return to the FIS World Cup Calendar after a ten years break. Infront also distributes the rights to the women’s races next week-end. The events originally scheduled in Val d'Isère (FRA) had to be cancelled and replaced in St. Moritz.  

 

The 2007/08 Swiss-Ski FIS World Cup Events 

• St. Moritz, 15/16 December 2007 – downhill & super–G women’s (originally scheduled in Val d'Isère)
• Engelberg, 22/23 December 2007 - ski jumping
• Adelboden, 5/6 January 2008 - giant slalom & slalom men’s
• Wengen, 11-13 January 2008 – downhill, slalom & super combination men’s St.
• Moritz, 2/3 February 2008 – downhill & super–G women’s
• Crans Montana, 8/9 March 2008 - downhill & super combination women’s  

 

First in Winter Sports

Through the partnership with Swiss-Ski, Infront is further expanding its leader position in the marketing of winter sports. The group is the commercial partner of 19 national ski federations and some local organising committees. It is marketing more than 80% of all FIS Ski World Cups worldwide, including alpine and nordic events. Infront is the central source for marketing opportunities in the 2007/2008 FIS World Cup. Through the collective marketing of the FIS World Cup Events, the group can offer its clients a highly attractive platform for sponsoring and brand communication with flexible marketing packages.  

 

Hansruedi Laich, Director of Swiss-Ski, said: "The collective marketing of the FIS World Cups, including the Swiss-Ski events, improves not only the attractiveness of the events for both, sponsors and viewers. It also gives Swiss-Ski the opportunity to benefit of far-ranging synergies in the marketing of the events."  

 

Bruno Marty, Executive Director, Winter Sports at Infront adds: "We are delighted to announce this partnership with Swiss-Ski. This further extends Infront’s winter sports portfolio and gives us the opportunity to offer higly attractive skiing packages from one central source to leading sponsor brands."  

 

About Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, is the strongest, most experienced marketing agency in the winter sports arena with a capacity for innovation that is helping to transform the industry. It is representing five of seven Olympic winter sport federations at international level. This includes a long term partnership with the IIHF in international ice hockey. Infront now has 400 employees across 24 offices in 11 countries.

 

For further information, please contact:

Jörg Polzer

Manager, Communication & PR

Infront Sports & Media AG

Tel. +41-41-723 15 15

Fax +41-41-723 15 16

press@infrontsports.com

www.infrontsports.com    

 

Marc Wälti

Chef Kommunikation 

Swiss-Ski

Mobile +41-79-445 86 71

Fax +41-31-950 62 63

marc.waelti@swiss-ski.ch

www.swiss-ski.ch