China’s National Football Teams

There are 250 million regular football fans in China. This number represents a big market for any football media rights and especially the viewing experience most important to Chinese viewers - China’s own national football teams. Infront’s distribution will maximise coverage within China and in countries taking a keen interest in China’s growing prowess on the pitch.

Football in China

“With the world’s largest single television audience, rising consumer wealth and a public passionate about the sport, China is an embryonic superpower of world football, whose market is now an essential part of any forward-thinking football brand’s global strategy” .

 

Special Report “Football in China” published by Sport Business.

China’s favourite sport

China has more television sets than any other country in the world, which means that it represents a huge and growing audience for football. 

 

These television sets are being well and truly used. 400 million Chinese watched the China versus Brazil match at the 2002 FIFA World Cup™. In total, China delivered a cumulative viewing audience of almost six billion to this event, representing 20% of the global audience.

 

Over 50% of the population in major Chinese cities chooses football as its favourite sport. Team China matches have an average TV rating of at least 30%. With at least six leading Chinese players now playing for European clubs, the standard of play is rising sharply and audience interest is keeping pace.

 

Infront is the exclusive global distribution partner for China’s national football teams until the end of 2010.

 

For more information on Infront’s partnership with the CFA, see also under Marketing Rights