German Football Association (DFB)

The DFB is one of Infront's major clients, based on a close working relationship that dates back almost 30 years. This is the longest contractual period ever between the DFB and its marketing partner. Infront handles the stadium advertising-rights of the A-team matches, as well as the DFB Pokal (with marketing responsibility for all live games including the women's final), the DFB Nutrition Pool and the DFB Additional Events (Women, U19, U20, and U21).

High Levels of Exposure

Advertisers can obtain high levels of exposure for their advertising message in an almost advertising free-environment, combined with an excellent cost per thousand.

German Football Association (DFB)

Football is unchallenged as the top sport in Germany as well as in Europe. It is one of the world’s great football nations and one of a very exclusive group to have won the FIFA World Cup three times (as West Germany).

 

Infront markets the DFB inventory as a premium football package of some 17-18 events, consisting of international "A" team matches as well as DFB Cup matches. This is the only perimeter advertising platform offering the live broadcast matches of the DFB, with consistent advertising exposure throughout the whole year. The games make a strong impact, using computer-controlled rotating advertising in an almost advertising-free environment.

 

Companies also enjoy an enhanced market presence with support measures such as hospitality, advertising in programme guides and ads on scoreboard panels.