Infront Sports & Media AG

Infront is a leading international sports marketing company and specialist service provider to sport. As the market changes and more major rights holders build their rights in-house, Infront is responding with new business approach, which provides a closer and more effective level of partnership with its clients, whether they are sports federations, organising committees or sponsors.

Infront Group Headquarters

About Infront

The Infront Group is a dynamic private company with more than 400 employees across 23 offices in ten countries:
Austria (APF), China, Finland, France (HBS), Germany, Italy (FG Sport), Sweden, Singapore (FMS), South Africa (HBS) and the headquarters in Switzerland. Its shareholders have a genuine commitment to sport and believe in long-term relationships. As a result, some of its contractual relationships go back almost 30 years and are among the longest in the industry.

 

The company employs experienced professionals – people who have been in the sports marketing industry for many years. This is why Infront has been able to expand rapidly in recent years, both organically and through strategic acquisition, creating valuable synergies with its core business, while improving performance and profitability. 

 

It now has two sports marketing agencies in the Nordic region, as well as the Austrian agency APF, which holds important rights relating to the FIS World Alpine and Nordic Ski Championships. Infront is positioning itself as a leading player in the heart of the winter sports market. It is also building a network of offices in Asia and has significant new business in China, looking after both the national League and national teams in China’s two top sports, basketball and football.